Skin in the Game

CAMPAIGN PRODUCTION

To activate a major new partnership between world-class beauty brand Olay and the WNBA Chicago Sky, Cove created a product-focused athlete campaign with several leading Sky players, titled ‘Skin in the Game.’ Focused on the intersection of beauty and sport, we worked closely with Olay to develop a bespoke and fresh campaign concept, handling creative direction, location sourcing, campaign photography, video production, graphic design, and content rollout strategy for the Chicago Sky.