Olay x Chicago Sky: Skin in Game

Content Production

To bring to life a new partnership between world-class beauty brand Olay and the WNBA Chicago Sky, Cove produced a product-focused athlete campaign with several leading Sky players, titled “Skin in the Game.” This full-scale production at the intersection of beauty and sports included developing bespoke campaign concepts, creative direction, location sourcing, campaign photography, video production, graphic design, and content rollout strategy.