Experiential Production
Our friends at IH Productions and the incredible team at SLAM brought us in to help produce a partnered launch of NBA Jordan Clarkson’s Lululemon capsule collection for NYFW ‘23.
Lululemon—in partnership with LeagueFits—had a vision to create an unforgettable brand experience for Jordan Clarkson and friends that would result in a sold out product launch and lasting social currency. Cove collaborated with the SLAM, Lululemon, and IH Productions team to lead visual production and oversee event logistics from start to finish, from curating the venue transformation and guest experience, to sourcing and managing the venue, talent, and vendors, to ensuring a seamless run-of-show.
This was a true coast-to-coast collaboration, with creative teams in Portland, Chicago, and NYC working ‘round the clock to pull off the impossible in less than one month’s time. Thank you, as always, to our amazing experiential partners at IH Productions.
LeagueFits x Lululemon: Jordan Clarkson Capsule Launch at NYFW
Services:
Creative Direction
Visual Production
Event Production
Venue Sourcing
Vendor Sourcing
Talent Booking
Graphic Design
