Lululemon x LeagueFits NYFW

EXPERIENTIAL PRODUCTION

Our friends at IH Productions and the incredible team at SLAM brought us in to help produce a partnered launch of NBA player Jordan Clarkson’s Lululemon capsule for NYFW 2023.

Lululemon—in partnership with LeagueFits—had a vision to create an unforgettable brand experience for Jordan Clarkson and friends that would result in a sold out product launch and lasting social currency. Cove collaborated with the SLAM, Lululemon, and the IH Productions team to lead visual production and oversee event logistics from start-to-finish, from venue transformation and guest experience to sourcing and managing talent and vendors, while ensuring a seamless run-of-show.

This was a true coast-to-coast collaboration, with creative teams in Portland, Chicago, and NYC working around the clock to pull off the impossible in only a few weeks time.