We empower those who endeavor to be extraordinary.
Our Name
Cove™ is short for the word covenant, a contract or commitment between a person and their craft.
Whether it’s sport, art, or business, real passion runs deeper than the surface. It’s tied to our purpose and potential. And no matter where it takes us, it will always be part of us.
Our Values
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Intention is everything—make sure it’s pure.
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Light the fire within.
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Greatness lives on the other side of fear.
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Work without ego and let the progress speak for itself.
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Choose to continue when you have every reason to quit.
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It’s not about what you get, but what you give.
Our Culture
We are hungry for growth. We hustle when no one is watching. We believe in the process. We take risks to make the vision a reality. No matter what, we always get back up. We create our own opportunities. We value humility over ego. And above all, we never back down from our own greatness.
