Our mission is to empower those who endeavor to pursue the extraordinary.

Our Values

Intention is everything—make sure it’s pure.
Light the fire within.
Greatness lives on the other side of fear.
Work without ego and let the progress speak for itself.
Choose to continue when you have every reason to quit.
It’s not about what you get, but what you give.

Our Culture

We are hungry for growth. We hustle when no one is watching. We believe in the process. We take risks to make the vision a reality. No matter what, we always get back up. We create our own opportunities. We value humility over ego. And above all, we never back down from our own greatness.

Cove™

Cove™ is short for the word covenant, a contract or commitment. We see that commitment as the relationship between a person and their craft.

Real passion is deeper than the surface. It’s tied to our purpose and potential. And no matter where it takes us, it will always be part of us.

Global now, Chicago forever.

Not only has Chicago bred some of the world’s most prolific athletes, artists, and entrepreneurs, it is home to a unique hustle and determination that inspires greatness.

Our city burned to the ground and built itself back better, stronger, and more powerful than before. That resilience is exactly what it takes to bring a vision to reality—to actualize our deepest potential.